Hey you skincare lover and content creator!
Let's be honest: Don't you sometimes dream of collaborating with the skincare brands whose products you love and already constantly hold in front of the camera? A collaboration where you can share your passion while simultaneously building your business as a creator? It's absolutely doable! But just like a perfect skincare routine, it all comes down to the right steps and a bit of know-how. Simply sending a DM saying, "Hey, want to collaborate?" That rarely works.
Brands—yes, including us at Flam Skin—receive countless inquiries every day. To stand out, your pitch needs that special something. Don't worry, it's not rocket science! With a few targeted tips, you can transform your inquiry from one of many to a real winner. Let's take a look together at how to do it.
Step 1: Do your homework – Find your perfect matches
Before you even begin writing, do some research. Nothing is more impersonal than a generic mass email. Consider: Which brands are REALLY a good fit for you, your niche, and, most importantly, your community?
Create a list of potential partners and take a close look at what they do on social media, which influencers they already support, and how they communicate.
Step 2: Your Media Kit – More than just a business card
Think of your media kit like your professional handshake. It's a summary of who you are, what you do, and what sets you apart as a partner. It shows brands at a glance why they're worth working with you. What should be included?
- Brief introduction: Who are you, what is your niche, what makes your content special?
- Your channels: Where are you active (Instagram, TikTok, blog, etc.)?
- Statistics: Follower numbers aren't everything, but they're important. Be honest about them! Even more important: your engagement rate (likes, comments, shares relative to follower count), the reach of your posts/stories, and click-through rates (if applicable).
- Audience insights: Who are your followers? (Age, gender, location, interests – if you have this data, e.g., from Instagram Insights).
- Previous collaborations (optional): Have you worked with other brands? Show examples of your work!
- Collaboration opportunities: What do you offer? (e.g., feed posts, story series, Reels/TikToks, blog articles). Be creative!
- Contact details: How can I reach you?
Tools like Canva offer great templates! Make sure you choose an attractive, professional design that suits you.
Step 3: The Pitch – Your Convincing Message
Now it's time to get down to business: making contact. Whether by email (often more professional) or DM (common with some brands), the content counts.
- Subject (email): Clear and informative, e.g. "Cooperation request Skincare Creator [Your Name] x [Brand Name]".
- Personal greeting: If possible, identify a specific contact person (often found in the imprint or on LinkedIn). "Dear Ms./Mr. [Name]" or a friendly "Hello [Name]" is better than "Hello Team."
- The introduction: Show that you've done the research! Refer to a specific product you love, a current campaign, or why THIS brand is a perfect fit for you. No clichés!
- Your Value: Why should the brand work with YOU? Briefly explain what added value you offer (e.g., "My community often asks for tips for sensitive skin, and your new serum is a perfect fit...")
- Concrete idea: Suggest one or two concrete ideas for collaboration. This shows initiative!
- Call to Action: Refer to your attached media kit and suggest a next step (e.g., "I'd be happy to send you my media kit" or "I look forward to your feedback").
- Proofreading: Is your text error-free and professionally written? Check!
What brands (like Flam Skin) really want
In addition to professional documents and a good pitch, we pay attention to:
- Authenticity: We love creators who share our passion for great skin.
- Engagement: An active, trusting community is worth its weight in gold.
- Professionalism: Reliability, good communication, adherence to agreements.
- Quality: Engaging, creative, and honest content.
- Brand Fit: Do your charisma and your community fit with us?
Conclusion: Be brave and be professional!
The path to your dream collaboration requires some preparation and courage. But with thorough research, a compelling media kit, and a personal pitch, you can significantly increase your chances. Don't be discouraged if things don't work out right away. Learn from every piece of feedback and keep at it!
At Flam Skin, we're always looking for authentic creators who share our passion for effective skincare. Perhaps we'll see a pitch from you soon?
Good luck on your journey!
Do you want to build a real partnership with a brand that focuses on naturalness and real stories?
Apply to Flam Skin and secure your first collaboration!
