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The best platforms for creators to land collaborations
If you are ready to collaborate with brands, the question quickly arises: Where do I actually find the right collaborations? Of course, you can contact brands yourself (and you should!) – but there are also platforms that do a lot of the work for you. Here are the best places to get started as a creator. 1. Instagram itself Yes, it sounds simple – but Instagram is still the platform for direct deals. Many brands look directly on Instagram for suitable profiles. Keep an eye out for: A well-maintained, active profile Clearly identifiable niche (e.g. skincare, beauty, lifestyle) Active Stories, Reels and Posts Tip: Feel free to write “Available for collaborations” or “Cooperations via DM” in your bio. 2. Influencer platforms Here you can register for free, create a profile and apply for campaigns: - Collabary (by Zalando) Big brands like Adidas, L'Oréal and H&M run campaigns here. Especially suitable for lifestyle, fashion and beauty creators. - Reachbird Not only the number of followers counts here, but also your engagement rate. Good for smaller creators! - Upfluence Offers access to international collaborations – perfect if you also offer English content. - InfluencerDB A platform for data analytics AND direct campaigns. Brands find targeted profiles here. - Influma or Brandnew IO Exciting because smaller brands often post here – ideal for micro-influencers. 3. Creator Marketplaces on TikTok & YouTube TikTok has its own Creator Marketplace, where brands can find you directly if you create content on TikTok. YouTube also has a BrandConnect program through which paid collaborations can take place. So: If you are active on these platforms, be sure to sign up! 4. Agencies Once you have a certain reach (approximately 5-10k followers), you could introduce yourself to influencer agencies. They arrange collaborations for you – in return they usually keep a 15-20% commission. Not absolutely necessary at the beginning, but an option if you want to take the next step. 5. Approach skincare and beauty start-ups directly New brands in particular often actively seek out creators before they advertise heavily. A tip: Look specifically for smaller brands that suit your style. For example: Flam Skin – our brand loves working with up-and-coming creators who have a real passion for skincare! What you should pay attention to When you log in to platforms: Pay attention to reputable providers Don't get involved in free work without value Read the contracts carefully And most importantly: Choose collaborations that truly suit you. Your community will immediately notice if you're promoting something that's not authentic. Conclusion Finding collaborations is easier than ever today – if you know where to look. Use platforms, stay active, and above all: be selective. You're currently building your personal brand! Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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Why niche influencers will be in high demand in 2025 (and how you can benefit from it)
Maybe you've thought, "I don't have enough followers to be interesting." Wrong thought! Smaller niche influencers, in particular, will be in high demand in 2025 – and this will only increase in the future. Here, I'll show you why that's the case – and how you can really benefit from it. What are niche influencers anyway? Niche influencers are creators who focus on a specific topic rather than being “all things to all.” Examples: Skincare for sensitive skin Natural cosmetics for men Minimalist beauty routines Vegan skincare (e.g. Flam Skin!) This means that you attract exactly the people who are really interested in your topic – and not just random followers. Why do brands love niche influencers? Better engagement rates Micro- and nano-influencers (under 50,000 followers) often have engagement rates of 6–10%. Large accounts often only have 1–2%! More trust Your community really trusts you – because you give real tips, not constant advertising. Cheaper cooperation It is often cheaper (and more effective!) for brands to work with many small creators rather than a single mega-influencer. Targeted target group approach Brands know: Your followers are genuinely interested in the topic. Perfect for targeted product placement. How to find your niche If you don’t have a clear niche yet, ask yourself: What does my heart beat for? What do I have experience in? What could I talk about for hours? Examples: Skincare for sensitive skin Anti-aging care from 30 Vegan beauty routines Men's care Tip: The more specific, the better – but not so specific that no one is interested. How to build yourself as a niche influencer Position yourself clearly Write in your bio what you're about. For example: "Vegan skincare tips for sensitive skin." Create appropriate content Your posts, reels and stories should always reflect your niche. Work with suitable brands Search specifically for brands that fit your niche (e.g. Flam Skin for vegan skincare!). Be a real expert Constantly learn new things. Share knowledge, tips, and personal experiences. This way, you'll automatically become a go-to resource for your community. Your advantage in 2025 The sooner you define your niche, the stronger your position. In a world full of generalists, specialists are becoming increasingly valuable. And brands aren't just looking for reach—they're looking for trust, expertise, and authentic communities. You can offer all of that. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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Content is King: How to Create Engaging Content That Brands Love
Want to know what really excites brands about collaborations? Sure, reach is important. But even more important is your content. Good content opens doors for you. Here's how to create posts that not only your community will love, but brands too. Quality beats quantity Yes, consistency is important. But it's better to post less and provide really good content than to upload something half-baked every day. Brands pay attention to: Good image quality (bright, clear photos) Storytelling (not just a product photo, but the story behind it) Creative implementations (not always the same boring poses) You don't need professional equipment for this. A good smartphone, daylight, and a little attention to detail are all you need. Tell stories Instead of just writing “Here is my favorite product,” build little stories: How do you integrate the product into your everyday life? What has changed as a result of the application? What do you particularly love about it? Storytelling creates emotions—and emotions sell. Brands know this and prefer creators who master this art. Pay attention to aesthetics Your feed doesn't have to look like a glossy magazine. But a consistent style helps brands recognize you as professional. Tips: Choose harmonious colors Work with presets or editing apps (e.g. Lightroom) Pay attention to a consistent image format (e.g. always portrait format for Insta) Especially in the skincare sector (hello Flam Skin!), brands love clean, fresh looks. Be creative with product placements Brands want their products to be integrated naturally and sympathetically. Instead of simply holding a product up to the camera, you could: Show how you use it (e.g. skincare routine in the story) Make a mini-tutorial (e.g. “My 5-Minute Morning Routine”) Document before and after results (e.g. skin changes after 30 days) The more authentic and exciting you present the product, the better for everyone. Authenticity is a must Nobody believes in exaggerated “OMG, this changed my life!” posts anymore. Stay honest. If you really like something – show it. If not, it's better not to accept a collaboration. Authentic creators are much more valuable to brands in the long run than short-term sales boosters. Know your insights Brands love numbers. Therefore you should: Know your engagement rate (number of likes/comments divided by followers) Know when your community is active Analyze your best posts The better you understand your own data, the more targeted you can optimize your content. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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How you as a creator build long-term collaborations with brands
Sure, one-time deals are nice—but do you know what's even better? Long-term partnerships with brands that truly support you and book you again and again. Here, I'll show you how to do it! Why long-term partnerships are so valuable Security: You can plan better. Growth: You develop together with the brand. Trust: Your community notices that the collaboration is genuine and serious. Money: Long-term deals are often better paid than individual projects. Brands like Flam Skin are increasingly focusing on genuine, sustainable collaborations in 2025 – and you can benefit from them! 1. Choose brands that really suit you Your followers will immediately notice if you promote products that don’t suit you or your values. Therefore: only work with brands that you truly celebrate. Example: If you're into vegan skincare, Flam Skin is perfect for you – and in the long run, you'll harmonize much better. 2. Deliver more than expected Many creators deliver exactly what is stated in the contract – and nothing more. If you give more (e.g. extra story slides, creative ideas, beautiful images), brands will be positively surprised and will be more likely to work with you again. Be someone they will remember fondly! 3. Nurture the relationship Remember: There are real people behind every brand account. Thank someone after a collaboration. Ask for feedback. Keep the brand updated as you have new ideas or grow. Personality beats standard emails! 4. Be reliable and professional What really annoys brands: Creators who miss deadlines, work sloppily, or don't stick to agreements. If you: deliver on time communicate clearly resolve small problems quickly …then every brand will love you. 5. Develop your own campaign ideas If you actively make suggestions to the brand (“Hey, I have an idea for a mini-series about your new cream!”), you prove: creativity Self-initiative genuine interest These are characteristics that lead to long-term cooperation. 6. Keep your community authentically involved Long-term partnerships only work if your followers celebrate them. Integrate the brand naturally into your stories, posts, and routines without it feeling like advertising. For example: Show real results with Flam Skin products over weeks instead of just an “ad” post. Conclusion Long-term cooperation is created through honesty, commitment and genuine passion. If you treat your partners as friends and supporters—not just funders—you'll really take off as a creator in 2025. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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How to find your own style as a skincare influencer (and stand out from the crowd)
You don't want to be just another skincare creator, but really want to stand out? Excellent. In a world where thousands of new posts appear every day, your own style is the key to true success. Here's how to develop your signature look! 1. Know your personality Everything starts with you. Ask yourself: Who am I as a creator? What do I love about skincare? What values are important to me? (e.g., sustainability, minimalism, scientific approach) The better you know who you are, the easier it will be to find your own style. 2. Develop a visual language Your feed should look like everything belongs together – without appearing boring. Consider: Color scheme (e.g. pastel, white, beige – perfect for skincare) Filter or editing style Fonts in stories or on graphics Recognizable elements (e.g. always white backgrounds, certain poses, certain hashtags) Tip: Tools like Canva or Lightroom help you easily implement your own visual language. 3. Tell your own story People follow people, not products. Share your own skincare journey: Why did you start with skincare? Have you had skin problems? What lessons did you learn? Your story makes you unique – no one has exactly your experience! 4. Find your special niche "Skincare" is a vast field. Let's be more specific: Skincare for sensitive skin Skincare over 30 Vegan skincare (like Flam Skin!) Budget skincare tips Minimalist skincare The clearer your niche, the faster you will become visible to the right people. 5. Be real – not perfect There are plenty of perfect faces on Instagram. Today, authenticity stands out more than gloss. Dare to show your true colors, admit mistakes, or talk honestly about setbacks. This builds real bonds – and that’s exactly what both your community and brands like Flam Skin are looking for. 6. Develop signature formats Consider recurring formats so your community can look forward to seeing you: “Skincare Sunday”: New tips every week “Favorite Product of the Month” “Real Talk: My Skin Journey” The more recognition, the stronger your brand. Conclusion Your own style as a skincare creator won't emerge overnight – but it will develop if you consciously work on your authenticity, your look, and your story. And believe me: the real you is exactly what inspires others. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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How to get started as a creator: The ultimate guide for beginners
Hey! If you've been thinking about becoming a creator or influencer for a while but aren't sure how to get started, don't worry. Many people feel the same way. Here's your guide to getting started today. Find your niche Before you post anything, ask yourself: What are you truly passionate about? Beauty, skincare (hello Flam Skin!), fitness, fashion, food, gaming—anything goes. The important thing is: Your passion should be genuine. That's the only way to stay motivated in the long run. Tip: A sharp niche (e.g. “vegan skincare for sensitive skin”) helps you build a community faster because you send clear messages. Build your appearance You don't need professional equipment right away. Your smartphone is enough to get you started. Keep in mind: A clear profile picture A concise bio (who you are and what people can expect from you) Uniform colors or a specific style that reflects you Post regularly and authentically A common mistake: posting too infrequently. If you want visibility, you need to be regular. 3–5 posts per week + stories every day is a good start. Your community loves real insights. Perfect glossy photos are nice, but authentic moments make you relatable. Connect Comment on other creators' posts, share their posts, and ask questions. Social media thrives on give and take. You're not alone on this journey—build your network! Learn what works Test different formats: Reels, carousels, Lives. See what works and repeat. Social media isn't a science, but analysis will help you improve faster. Stay tuned Don't expect miracles overnight. Many successful influencers have invested years before they really took off. Consistency beats perfection – always. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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Your Personal Brand: Why Authenticity Counts on Social Media
Hey you, If you truly want to be successful as a creator or influencer, there's one factor that's more important than perfect pictures or a large number of followers: your personal brand. And that's not created through show, but through true authenticity. What is a personal brand anyway? In short: Your personal brand is the impression others have of you when they think of you. It's about your style, your values, your story—what makes you unique. On social media, this means: You are the brand. Not your product, not your feed. You are yourself. Authenticity beats perfection Many creators make the mistake of pretending because they believe that's how they have to appear as an influencer: always perfectly styled, always happy, always polished. But you know what? People can sense when someone is wearing a mask. And they long for real, tangible people. Especially in 2025, when the social media world is calling for more realness. So show: Your real emotions Your successes, but also your struggles Your personal story This makes you tangible and likeable – and that is exactly what builds trust. Find your values What is important to you? Maybe it's sustainability. Maybe it's self-care and mental health. Maybe it's female empowerment. Define two to three core values that run like a common thread throughout your content. Your community will identify with them—and so will brands. Example: If you're passionate about honest skincare, an authentic brand like Flam Skin is a perfect fit for you. They're looking for real ambassadors, not walking billboards. Develop your style This doesn’t mean you have to pretend – but a recognizable style helps your posts immediately look “like you.” Consider: Do you prefer warm or cool colors? Do you address your community in a humorous, motivating or inspiring way? Is there a specific visual language (e.g. clean skincare looks)? The more consistent and authentic your appearance, the stronger your personal brand. Dare to show your edge You don't have to please everyone. Quite the opposite: The best personal brands are often a bit polarizing. Stand by your opinion. Be open, but also clear. Not everyone will love your content—but the right people will stick around. And that is exactly where true loyalty comes from. Why brands rely on authenticity In 2025, brands don't just want to buy reach. They want real stories, real faces, and real communities. That's why brands prefer to work with creators who stand for something - and not just promote whatever is currently on offer. Remember: Long-term partnerships are built on trust. Trust is built on authenticity. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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Looking for a dream collaboration? How to successfully pitch to skincare brands (Yes, including us!)
Hey you skincare lover and content creator! Let's be honest: Don't you sometimes dream of collaborating with the skincare brands whose products you love and already constantly hold in front of the camera? A collaboration where you can share your passion while simultaneously building your business as a creator? It's absolutely doable! But just like a perfect skincare routine, it all comes down to the right steps and a bit of know-how. Simply sending a DM saying, "Hey, want to collaborate?" That rarely works. Brands—yes, including us at Flam Skin—receive countless inquiries every day. To stand out, your pitch needs that special something. Don't worry, it's not rocket science! With a few targeted tips, you can transform your inquiry from one of many to a real winner. Let's take a look together at how to do it. Step 1: Do your homework – Find your perfect matches Before you even begin writing, do some research. Nothing is more impersonal than a generic mass email. Consider: Which brands are REALLY a good fit for you, your niche, and, most importantly, your community? Values Check: Does the brand represent values you share? (Sustainability, specific ingredients, cruelty-free, etc.) Check the "About Us" page of the brand's website. Does the philosophy—for example, that of Flam Skin—align with what you want to convey? Target Audience Match: Does the brand resonate with your followers? If you primarily talk about acne care, a pure anti-aging luxury brand might not be the best fit (and vice versa). Authenticity: Would you use and recommend the products even without payment? Only if you truly support the brand will the collaboration appear credible. Look & Feel: Does the brand’s aesthetic match your content style? Create a list of potential partners and take a close look at what they do on social media, which influencers they already support, and how they communicate. Step 2: Your Media Kit – More than just a business card Think of your media kit like your professional handshake. It's a summary of who you are, what you do, and what sets you apart as a partner. It shows brands at a glance why they're worth working with you. What should be included? Brief introduction: Who are you, what is your niche, what makes your content special? Your channels: Where are you active (Instagram, TikTok, blog, etc.)? Statistics: Follower numbers aren't everything, but they're important. Be honest about them! Even more important: your engagement rate (likes, comments, shares relative to follower count), the reach of your posts/stories, and click-through rates (if applicable). Audience insights: Who are your followers? (Age, gender, location, interests – if you have this data, e.g., from Instagram Insights). Previous collaborations (optional): Have you worked with other brands? Show examples of your work! Collaboration opportunities: What do you offer? (e.g., feed posts, story series, Reels/TikToks, blog articles). Be creative! Contact details: How can I reach you? Tools like Canva offer great templates! Make sure you choose an attractive, professional design that suits you. Step 3: The Pitch – Your Convincing Message Now it's time to get down to business: making contact. Whether by email (often more professional) or DM (common with some brands), the content counts. Subject (email): Clear and informative, e.g. "Cooperation request Skincare Creator [Your Name] x [Brand Name]". Personal greeting: If possible, identify a specific contact person (often found in the imprint or on LinkedIn). "Dear Ms./Mr. [Name]" or a friendly "Hello [Name]" is better than "Hello Team." The introduction: Show that you've done the research! Refer to a specific product you love, a current campaign, or why THIS brand is a perfect fit for you. No clichés! Your Value: Why should the brand work with YOU? Briefly explain what added value you offer (e.g., "My community often asks for tips for sensitive skin, and your new serum is a perfect fit...") Concrete idea: Suggest one or two concrete ideas for collaboration. This shows initiative! Call to Action: Refer to your attached media kit and suggest a next step (e.g., "I'd be happy to send you my media kit" or "I look forward to your feedback"). Proofreading: Is your text error-free and professionally written? Check! What brands (like Flam Skin) really want In addition to professional documents and a good pitch, we pay attention to: Authenticity: We love creators who share our passion for great skin. Engagement: An active, trusting community is worth its weight in gold. Professionalism: Reliability, good communication, adherence to agreements. Quality: Engaging, creative, and honest content. Brand Fit: Do your charisma and your community fit with us? Conclusion: Be brave and be professional! The path to your dream collaboration requires some preparation and courage. But with thorough research, a compelling media kit, and a personal pitch, you can significantly increase your chances. Don't be discouraged if things don't work out right away. Learn from every piece of feedback and keep at it! At Flam Skin, we're always looking for authentic creators who share our passion for effective skincare. Perhaps we'll see a pitch from you soon? Good luck on your journey! Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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Content magic for your skin: Creative ideas for irresistible skincare posts
You love skincare, you know your stuff, and you want to share your passion with the world. But be honest: Does your feed sometimes feel a bit... monotonous? Always holding the product in front of the camera or filming the standard routine? That's hardly going to entice anyone these days. The competition is fierce, and to stand out, your content needs that certain something—a touch of magic! Good products are the foundation, of course. But only really good, creative content ensures your community stays engaged, feels inspired, and trusts you. It's about showing your personality, offering added value, and turning skincare into an experience. Forget boring product photos! Are you ready to make your feed and stories glow like freshly cared-for skin? Here are a few ideas to spark your creativity: 1. The Transformation – More than just before/after Sure, before and after pictures can be impressive. But they often seem staged or only show a brief glimpse. How about documenting the entire journey ? For example, if you're testing a new serum for dark spots (perhaps one from Flam Skin?), involve your community! Take weekly update photos or short video check-ins over several weeks. Show the small changes, talk honestly about your experience—even if it takes longer. This builds trust and is much more relatable than a single "wow" picture. Reels or TikToks are perfect for such mini-series! 2. Routines with personality – your real ritual Showing your morning or evening routine is a classic. But make it your own! Don't just explain which products you use, but why , in what order , and how they feel. Talk about your skin's needs that day. Are you tired? Stressed? Go ahead and show it! Perfection is boring. Film a relaxed "Unready With Me" in the evening or a chaotic "5-Minute Morning Ritual" if time is short. Authenticity connects! 3. Ingredient Deep Dives – Knowledge that sticks Do you love learning about ingredients? Great, your followers probably will too! Pick an active ingredient—perhaps one prominently featured in one of your favorite Flam Skin products, like hyaluronic acid, niacinamide, or vitamin C. Explain in simple terms: What does the ingredient do? Who is it suitable for? How does it affect the skin? You don't have to be a chemist! Use appealing graphics (Canva is your friend!), short explainer videos, or informative carousel posts. This way, you position yourself as an expert and offer real added value. 4. Myth Buster – Enlightenment with a wink "Toothpaste helps with pimples!" "Oily skin doesn't need moisture!" – Oh dear, the world of skincare is full of myths. Take advantage of this! Take a well-known myth and refute it charmingly and thoroughly. Maybe you can even find a study or expert opinion on it. You can package the whole thing with humor, for example, in a witty reel that picks up on a trend or as an informative graphic series. This is both entertaining and educational! 5. Texture Dreams & ASMR – The Sensual Experience Skincare is also a feast for the senses! Show it off! Film mesmerizing close-ups of product textures: the silky cream, the light gel, the rich oil. Focus on the sounds: the smooth application, the opening of a jar, the pumping from a dispenser (keyword: skincare ASMR!). Show the feeling on the skin—how a cooling mask from Flam Skin refreshes or how an oil makes skin glow. Such sensual impressions are captivating! 6. Behind the Scenes – A look behind the scenes People love a glimpse behind the scenes. Show how your content is created: your setup when filming, how you test products (maybe even a little "fail" that makes you chuckle?), how you plan your posts, or how you organize your skincare collection. This makes you relatable and showcases the person behind the account. Conclusion: Be brave, be creative! As you can see, there are countless ways to spice up your skincare content. The most important thing is: have fun! Experiment with different formats and find out what you and your community like best. Dare to be different and bring your unique personality to the table. So, what are you waiting for? Grab your camera, your favorite products, and let your creativity flow! Your feed will thank you. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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