If you are ready to collaborate with brands, the question quickly arises: Where do I actually find the right collaborations?
Of course, you can contact brands yourself (and you should!) – but there are also platforms that do a lot of the work for you. Here are the best places to get started as a creator.
1. Instagram itself
Yes, it sounds simple – but Instagram is still the platform for direct deals.
Many brands look directly on Instagram for suitable profiles. Keep an eye out for:
- A well-maintained, active profile
- Clearly identifiable niche (e.g. skincare, beauty, lifestyle)
- Active Stories, Reels and Posts
Tip: Feel free to write “Available for collaborations” or “Cooperations via DM” in your bio.
2. Influencer platforms
Here you can register for free, create a profile and apply for campaigns:
- Collabary (by Zalando)
Big brands like Adidas, L'Oréal and H&M run campaigns here.
Especially suitable for lifestyle, fashion and beauty creators.
Not only the number of followers counts here, but also your engagement rate. Good for smaller creators!
Offers access to international collaborations – perfect if you also offer English content.
A platform for data analytics AND direct campaigns. Brands find targeted profiles here.
- Influma or Brandnew IO
Exciting because smaller brands often post here – ideal for micro-influencers.
3. Creator Marketplaces on TikTok & YouTube
TikTok has its own Creator Marketplace, where brands can find you directly if you create content on TikTok.
YouTube also has a BrandConnect program through which paid collaborations can take place.
So: If you are active on these platforms, be sure to sign up!
4. Agencies
Once you have a certain reach (approximately 5-10k followers), you could introduce yourself to influencer agencies.
They arrange collaborations for you – in return they usually keep a 15-20% commission.
Not absolutely necessary at the beginning, but an option if you want to take the next step.
5. Approach skincare and beauty start-ups directly
New brands in particular often actively seek out creators before they advertise heavily.
A tip: Look specifically for smaller brands that suit your style.
For example: Flam Skin – our brand loves working with up-and-coming creators who have a real passion for skincare!
What you should pay attention to
When you log in to platforms:
- Pay attention to reputable providers
- Don't get involved in free work without value
- Read the contracts carefully
And most importantly: Choose collaborations that truly suit you. Your community will immediately notice if you're promoting something that's not authentic.
Conclusion
Finding collaborations is easier than ever today – if you know where to look. Use platforms, stay active, and above all: be selective. You're currently building your personal brand!
Do you want to build a real partnership with a brand that focuses on naturalness and real stories?
Apply to Flam Skin and secure your first collaboration!
