Why niche influencers will be in high demand in 2025 (and how you can benefit from it)

Maybe you've thought, "I don't have enough followers to be interesting."

Wrong thought! Smaller niche influencers, in particular, will be in high demand in 2025 – and this will only increase in the future. Here, I'll show you why that's the case – and how you can really benefit from it.

What are niche influencers anyway?

Niche influencers are creators who focus on a specific topic rather than being “all things to all.”

Examples:

• Skincare for sensitive skin
• Natural cosmetics for men
• Minimalist beauty routines
• Vegan skincare (e.g. Flam Skin!)

This means that you attract exactly the people who are really interested in your topic – and not just random followers.

Why do brands love niche influencers?

1. Better engagement rates
   Micro- and nano-influencers (under 50,000 followers) often have engagement rates of 6–10%. Large accounts often only have 1–2%!
2. More trust
   Your community really trusts you – because you give real tips, not constant advertising.
3. Cheaper cooperation
   It is often cheaper (and more effective!) for brands to work with many small creators rather than a single mega-influencer.
4. Targeted target group approach
   Brands know: Your followers are genuinely interested in the topic. Perfect for targeted product placement.

How to find your niche

If you don’t have a clear niche yet, ask yourself:

• What does my heart beat for?
• What do I have experience in?
• What could I talk about for hours?

Examples:

• Skincare for sensitive skin
• Anti-aging care from 30
• Vegan beauty routines
• Men's care

Tip: The more specific, the better – but not so specific that no one is interested.

How to build yourself as a niche influencer

1. Position yourself clearly
   Write in your bio what you're about. For example: "Vegan skincare tips for sensitive skin."
2. Create appropriate content
   Your posts, reels and stories should always reflect your niche.
3. Work with suitable brands
   Search specifically for brands that fit your niche (e.g. Flam Skin for vegan skincare!).
4. Be a real expert
   Constantly learn new things. Share knowledge, tips, and personal experiences. This way, you'll automatically become a go-to resource for your community.

Your advantage in 2025

The sooner you define your niche, the stronger your position.

In a world full of generalists, specialists are becoming increasingly valuable.

And brands aren't just looking for reach—they're looking for trust, expertise, and authentic communities. You can offer all of that.

Do you want to build a real partnership with a brand that focuses on naturalness and real stories?
Apply to Flam Skin and secure your first collaboration!