Want to know what really excites brands about collaborations? Sure, reach is important. But even more important is your content. Good content opens doors for you. Here's how to create posts that not only your community will love, but brands too.
Quality beats quantity
Yes, consistency is important. But it's better to post less and provide really good content than to upload something half-baked every day.
Brands pay attention to:
- Good image quality (bright, clear photos)
- Storytelling (not just a product photo, but the story behind it)
- Creative implementations (not always the same boring poses)
You don't need professional equipment for this. A good smartphone, daylight, and a little attention to detail are all you need.
Tell stories
Instead of just writing “Here is my favorite product,” build little stories:
- How do you integrate the product into your everyday life?
- What has changed as a result of the application?
- What do you particularly love about it?
Storytelling creates emotions—and emotions sell. Brands know this and prefer creators who master this art.
Pay attention to aesthetics
Your feed doesn't have to look like a glossy magazine. But a consistent style helps brands recognize you as professional.
Tips:
- Choose harmonious colors
- Work with presets or editing apps (e.g. Lightroom)
- Pay attention to a consistent image format (e.g. always portrait format for Insta)
Especially in the skincare sector (hello Flam Skin!), brands love clean, fresh looks.
Be creative with product placements
Brands want their products to be integrated naturally and sympathetically.
Instead of simply holding a product up to the camera, you could:
- Show how you use it (e.g. skincare routine in the story)
- Make a mini-tutorial (e.g. “My 5-Minute Morning Routine”)
- Document before and after results (e.g. skin changes after 30 days)
The more authentic and exciting you present the product, the better for everyone.
Authenticity is a must
Nobody believes in exaggerated “OMG, this changed my life!” posts anymore.
Stay honest.
If you really like something – show it.
If not, it's better not to accept a collaboration. Authentic creators are much more valuable to brands in the long run than short-term sales boosters.
Know your insights
Brands love numbers.
Therefore you should:
- Know your engagement rate (number of likes/comments divided by followers)
- Know when your community is active
- Analyze your best posts
The better you understand your own data, the more targeted you can optimize your content.
Do you want to build a real partnership with a brand that focuses on naturalness and real stories?
Apply to Flam Skin and secure your first collaboration!
