If you want to work seriously with brands, you need a strong media kit.
A media kit is essentially your calling card as an influencer—and often the first impression a brand gets of you. Here, I'll show you step by step how to create the perfect media kit.
What should be included in the media kit?
A good media kit should include these points:
1. Introduction
- Who are you?
- What exactly do you do?
- What is your niche (e.g. skincare, vegan beauty, selfcare)?
Example:
"Hi, I'm [your name], a skincare creator from [city]. I share vegan skincare tips for women 25 and older who value natural products."
2. Your reach
- Number of followers (broken down by platform)
- Engagement rate (like and comment rate)
- Average story views (optional)
Tip: Honesty pays off! Even smaller accounts are very valuable for brands.
3. Target group insights
- Age, gender, interests of your community
- Main countries (e.g. 80% Germany, 10% Austria)
The better the brand understands who follows you, the easier it is to decide to cooperate.
4. Content examples
Show 2-4 examples of your best posts or story slides.
Select posts that:
- performed well
- thematically match your target customer (e.g. beauty, selfcare, skincare)
Optional: Also show previous collaborations if you have had any.
5. Cooperation opportunities
Clearly offer what you can do:
- Product placements
- Tutorials
- Unboxings
- Competitions
- Reels or story series
This way the brand knows immediately what options it has with you.
6. Contact details
Sounds banal – but is often forgotten.
Include your email address, and if necessary, your phone number or messenger handle.
Optional: Link to your portfolio or landing page (if you have one).
What should the media kit look like?
- PDF format (maximum 2–3 pages)
- Simple, professional design
- Clearly structured (no text deserts!)
- Reflect brand identity (e.g. pastel accents if you are in the beauty sector)
Tip: Use free tools like Canva – there you’ll find beautiful media kit templates that you can easily customize.
Why a good media kit is worth its weight in gold
A strong media kit saves you endless emails, answers the most important questions immediately and shows:
You mean business. You're a professional.
Brands like Flam Skin take great care to ensure that creators present themselves professionally – and with a good media kit, you can immediately stand out in a positive way.
Do you want to build a real partnership with a brand that focuses on naturalness and real stories?
Apply to Flam Skin and secure your first collaboration!
