Want to build a larger reach without spending a lot of money on advertising? Good decision! Especially in the beginning, organic growth counts – that means real interest, real people, and real followers. Here, I'll show you how to do it.
1. Know your target audience
Before you create content, you need to know who you are doing it for.
- Who is your ideal community? (e.g., beauty fans, skincare enthusiasts, young women between 18 and 30)
- What interests them?
- Where are they (Instagram, TikTok, Pinterest)?
The more precisely you know your target audience, the more targeted you can post content that is truly relevant.
2. Post at the right time
Timing is everything.
Analyze when your community is online – most often in the morning (7-9 a.m.), at noon (12-2 p.m.), or in the evening (6-9 p.m.).
Tip:
On Instagram, you can see when your followers are most active in Insights. Post then!
3. Use trend formats
Currently, the algorithms love:
- Reels (Instagram)
- Shorts (YouTube)
- TikToks
These formats are often preferred – so great for growth!
Test short, snappy content that offers added value: tutorials, quick tips, skincare hacks.
4. Use hashtags cleverly
Hashtags are like little signposts to new followers.
Use:
- 5-10 relevant hashtags per post
- A mix of large (#skincare) and small niche hashtags (#veganskincarelove)
Important: Don’t use irrelevant hashtags – this will dilute your profile.
5. Interact actively
Social media is not just about posting – it’s also about connecting.
Comment on other creators' posts, reply to messages, ask questions in your captions.
The more you give, the more you get back – also in the form of visibility.
6. Focus on storytelling
People don’t follow products – they follow stories.
Share real insights into your everyday life, your skincare journey or your small successes and struggles.
Example: Instead of simply posting a product picture, talk about how it improved your skin or why you love it.
7. Stay consistent
The most important point of all: stick with it.
Many creators post intensively for two weeks and then give up because “nothing happens.”
Organic growth takes time.
Set achievable goals: e.g. three posts and five stories per week – and stick to them for at least three months.
You will see: Suddenly it goes faster than you think.
Bonus tip: Use cooperation
When you collaborate with brands (e.g., Flam Skin!), you'll often be featured on their profiles. This automatically gives you more reach—and new, relevant followers.
Do you want to build a real partnership with a brand that focuses on naturalness and real stories?
Apply to Flam Skin and secure your first collaboration!
