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What does clean beauty really mean?
You've probably heard the term clean beauty many times, right? But what's behind it? Does it mean that a product is 100% natural ? Or is it about sustainable packaging ? In this article, we'll explain what clean beauty really means and why it's so important for your skin (and the planet!). What is Clean Beauty? Clean beauty is a movement that aims to create skin care products free of harmful ingredients . But it goes even further: Clean beauty also stands for transparency and sustainability. Manufacturers of clean beauty products make sure to use healthy, non-toxic ingredients and rely on sustainable packaging and cruelty-free products. The most important features of clean beauty products No harmful ingredients : Clean beauty products do not contain toxic chemicals such as parabens, sulfates or synthetic fragrances. Cruelty-free : Clean Beauty attaches great importance to the fact that no testing is carried out on animals. Sustainability : Many clean beauty brands rely on environmentally friendly packaging that is recyclable or biodegradable. Natural and plant-based ingredients : Clean beauty products often use plant extracts , oils and waxes that are good for your skin and the environment. Why Clean Beauty is important Clean beauty isn't just a trend; it's a conscious decision to choose skincare products that are healthy and environmentally friendly . By avoiding harmful ingredients, you protect your skin while supporting brands that care for the planet. Conclusion Clean beauty doesn't just mean that a product works well on your skin, but also that it's produced responsibly. At Flam Skin, we rely on high-quality, natural ingredients that care for your skin while also being kind to the environment. Want to experience clean beauty? Check out our collection!
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How to find your first customers and brand partners as an influencer
Hey! Have you built your profile, are posting regularly, and your community is growing? Then it's time for the next step: finding collaborations. Here, I'll tell you how you can land your first clients and brands as an influencer. Make yourself visible Before brands can discover you, you have to give them the chance. That means: Use relevant hashtags (e.g. #beautycreator #skincarelover #influencermarketing) Link brands you love in your stories and posts Actively comment on the profiles of your desired brands This way you get on their radar without appearing pushy. Create a media kit A media kit is like your resume as a creator. It should include: A brief introduction about you Your reach (number of followers, engagement rate) Examples of your best posts Target group (age, interests, countries) Contact options Tip: Your media kit doesn't have to be complicated. A nice PDF is enough. The main thing is that it looks neat and appealing. Active approach: Pitch like a pro Don't just wait to be discovered. Contact brands yourself! Good news could look like this: "Hi [brand name] team, I'm [your name], a skincare and beauty creator from [location]. I love your products (especially [product name]) and would love to collaborate with you. You can find my media kit here [link/attachment]. I'm looking forward to a potential collaboration!" Be friendly, brief and confident. Use platforms There are platforms that bring influencers and brands together: InfluencerDB Collabary Reachbird Upfluence Here you can sign up and apply for campaigns. Some platforms require a minimum number of followers, but many are also open to smaller creators. Small brands = big opportunities To start with, focus on smaller brands or start-ups – like Flam Skin! These brands are often more open to collaborations with micro or nano influencers (less than 10k followers) and often pay better than you think. Nurture your relationships If you get a collaboration, give it 110%. Post on time, deliver quality, and stay friendly. A satisfied customer will often return – or recommend you to others. Important: Negotiate fairly Even if it's tempting to do everything for free at first, your work has value. A free product might be okay for a while, but in the long run, you should be paid for your time and reach. Don't be afraid to charge small fees. You can find guidelines online, or start with a fair flat fee. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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The best platforms for creators to land collaborations
If you are ready to collaborate with brands, the question quickly arises: Where do I actually find the right collaborations? Of course, you can contact brands yourself (and you should!) – but there are also platforms that do a lot of the work for you. Here are the best places to get started as a creator. 1. Instagram itself Yes, it sounds simple – but Instagram is still the platform for direct deals. Many brands look directly on Instagram for suitable profiles. Keep an eye out for: A well-maintained, active profile Clearly identifiable niche (e.g. skincare, beauty, lifestyle) Active Stories, Reels and Posts Tip: Feel free to write “Available for collaborations” or “Cooperations via DM” in your bio. 2. Influencer platforms Here you can register for free, create a profile and apply for campaigns: - Collabary (by Zalando) Big brands like Adidas, L'Oréal and H&M run campaigns here. Especially suitable for lifestyle, fashion and beauty creators. - Reachbird Not only the number of followers counts here, but also your engagement rate. Good for smaller creators! - Upfluence Offers access to international collaborations – perfect if you also offer English content. - InfluencerDB A platform for data analytics AND direct campaigns. Brands find targeted profiles here. - Influma or Brandnew IO Exciting because smaller brands often post here – ideal for micro-influencers. 3. Creator Marketplaces on TikTok & YouTube TikTok has its own Creator Marketplace, where brands can find you directly if you create content on TikTok. YouTube also has a BrandConnect program through which paid collaborations can take place. So: If you are active on these platforms, be sure to sign up! 4. Agencies Once you have a certain reach (approximately 5-10k followers), you could introduce yourself to influencer agencies. They arrange collaborations for you – in return they usually keep a 15-20% commission. Not absolutely necessary at the beginning, but an option if you want to take the next step. 5. Approach skincare and beauty start-ups directly New brands in particular often actively seek out creators before they advertise heavily. A tip: Look specifically for smaller brands that suit your style. For example: Flam Skin – our brand loves working with up-and-coming creators who have a real passion for skincare! What you should pay attention to When you log in to platforms: Pay attention to reputable providers Don't get involved in free work without value Read the contracts carefully And most importantly: Choose collaborations that truly suit you. Your community will immediately notice if you're promoting something that's not authentic. Conclusion Finding collaborations is easier than ever today – if you know where to look. Use platforms, stay active, and above all: be selective. You're currently building your personal brand! Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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Why niche influencers will be in high demand in 2025 (and how you can benefit from it)
Maybe you've thought, "I don't have enough followers to be interesting." Wrong thought! Smaller niche influencers, in particular, will be in high demand in 2025 – and this will only increase in the future. Here, I'll show you why that's the case – and how you can really benefit from it. What are niche influencers anyway? Niche influencers are creators who focus on a specific topic rather than being “all things to all.” Examples: Skincare for sensitive skin Natural cosmetics for men Minimalist beauty routines Vegan skincare (e.g. Flam Skin!) This means that you attract exactly the people who are really interested in your topic – and not just random followers. Why do brands love niche influencers? Better engagement rates Micro- and nano-influencers (under 50,000 followers) often have engagement rates of 6–10%. Large accounts often only have 1–2%! More trust Your community really trusts you – because you give real tips, not constant advertising. Cheaper cooperation It is often cheaper (and more effective!) for brands to work with many small creators rather than a single mega-influencer. Targeted target group approach Brands know: Your followers are genuinely interested in the topic. Perfect for targeted product placement. How to find your niche If you don’t have a clear niche yet, ask yourself: What does my heart beat for? What do I have experience in? What could I talk about for hours? Examples: Skincare for sensitive skin Anti-aging care from 30 Vegan beauty routines Men's care Tip: The more specific, the better – but not so specific that no one is interested. How to build yourself as a niche influencer Position yourself clearly Write in your bio what you're about. For example: "Vegan skincare tips for sensitive skin." Create appropriate content Your posts, reels and stories should always reflect your niche. Work with suitable brands Search specifically for brands that fit your niche (e.g. Flam Skin for vegan skincare!). Be a real expert Constantly learn new things. Share knowledge, tips, and personal experiences. This way, you'll automatically become a go-to resource for your community. Your advantage in 2025 The sooner you define your niche, the stronger your position. In a world full of generalists, specialists are becoming increasingly valuable. And brands aren't just looking for reach—they're looking for trust, expertise, and authentic communities. You can offer all of that. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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Content is King: How to Create Engaging Content That Brands Love
Want to know what really excites brands about collaborations? Sure, reach is important. But even more important is your content. Good content opens doors for you. Here's how to create posts that not only your community will love, but brands too. Quality beats quantity Yes, consistency is important. But it's better to post less and provide really good content than to upload something half-baked every day. Brands pay attention to: Good image quality (bright, clear photos) Storytelling (not just a product photo, but the story behind it) Creative implementations (not always the same boring poses) You don't need professional equipment for this. A good smartphone, daylight, and a little attention to detail are all you need. Tell stories Instead of just writing “Here is my favorite product,” build little stories: How do you integrate the product into your everyday life? What has changed as a result of the application? What do you particularly love about it? Storytelling creates emotions—and emotions sell. Brands know this and prefer creators who master this art. Pay attention to aesthetics Your feed doesn't have to look like a glossy magazine. But a consistent style helps brands recognize you as professional. Tips: Choose harmonious colors Work with presets or editing apps (e.g. Lightroom) Pay attention to a consistent image format (e.g. always portrait format for Insta) Especially in the skincare sector (hello Flam Skin!), brands love clean, fresh looks. Be creative with product placements Brands want their products to be integrated naturally and sympathetically. Instead of simply holding a product up to the camera, you could: Show how you use it (e.g. skincare routine in the story) Make a mini-tutorial (e.g. “My 5-Minute Morning Routine”) Document before and after results (e.g. skin changes after 30 days) The more authentic and exciting you present the product, the better for everyone. Authenticity is a must Nobody believes in exaggerated “OMG, this changed my life!” posts anymore. Stay honest. If you really like something – show it. If not, it's better not to accept a collaboration. Authentic creators are much more valuable to brands in the long run than short-term sales boosters. Know your insights Brands love numbers. Therefore you should: Know your engagement rate (number of likes/comments divided by followers) Know when your community is active Analyze your best posts The better you understand your own data, the more targeted you can optimize your content. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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How you as a creator build long-term collaborations with brands
Sure, one-time deals are nice—but do you know what's even better? Long-term partnerships with brands that truly support you and book you again and again. Here, I'll show you how to do it! Why long-term partnerships are so valuable Security: You can plan better. Growth: You develop together with the brand. Trust: Your community notices that the collaboration is genuine and serious. Money: Long-term deals are often better paid than individual projects. Brands like Flam Skin are increasingly focusing on genuine, sustainable collaborations in 2025 – and you can benefit from them! 1. Choose brands that really suit you Your followers will immediately notice if you promote products that don’t suit you or your values. Therefore: only work with brands that you truly celebrate. Example: If you're into vegan skincare, Flam Skin is perfect for you – and in the long run, you'll harmonize much better. 2. Deliver more than expected Many creators deliver exactly what is stated in the contract – and nothing more. If you give more (e.g. extra story slides, creative ideas, beautiful images), brands will be positively surprised and will be more likely to work with you again. Be someone they will remember fondly! 3. Nurture the relationship Remember: There are real people behind every brand account. Thank someone after a collaboration. Ask for feedback. Keep the brand updated as you have new ideas or grow. Personality beats standard emails! 4. Be reliable and professional What really annoys brands: Creators who miss deadlines, work sloppily, or don't stick to agreements. If you: deliver on time communicate clearly resolve small problems quickly …then every brand will love you. 5. Develop your own campaign ideas If you actively make suggestions to the brand (“Hey, I have an idea for a mini-series about your new cream!”), you prove: creativity Self-initiative genuine interest These are characteristics that lead to long-term cooperation. 6. Keep your community authentically involved Long-term partnerships only work if your followers celebrate them. Integrate the brand naturally into your stories, posts, and routines without it feeling like advertising. For example: Show real results with Flam Skin products over weeks instead of just an “ad” post. Conclusion Long-term cooperation is created through honesty, commitment and genuine passion. If you treat your partners as friends and supporters—not just funders—you'll really take off as a creator in 2025. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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How to find your own style as a skincare influencer (and stand out from the crowd)
You don't want to be just another skincare creator, but really want to stand out? Excellent. In a world where thousands of new posts appear every day, your own style is the key to true success. Here's how to develop your signature look! 1. Know your personality Everything starts with you. Ask yourself: Who am I as a creator? What do I love about skincare? What values are important to me? (e.g., sustainability, minimalism, scientific approach) The better you know who you are, the easier it will be to find your own style. 2. Develop a visual language Your feed should look like everything belongs together – without appearing boring. Consider: Color scheme (e.g. pastel, white, beige – perfect for skincare) Filter or editing style Fonts in stories or on graphics Recognizable elements (e.g. always white backgrounds, certain poses, certain hashtags) Tip: Tools like Canva or Lightroom help you easily implement your own visual language. 3. Tell your own story People follow people, not products. Share your own skincare journey: Why did you start with skincare? Have you had skin problems? What lessons did you learn? Your story makes you unique – no one has exactly your experience! 4. Find your special niche "Skincare" is a vast field. Let's be more specific: Skincare for sensitive skin Skincare over 30 Vegan skincare (like Flam Skin!) Budget skincare tips Minimalist skincare The clearer your niche, the faster you will become visible to the right people. 5. Be real – not perfect There are plenty of perfect faces on Instagram. Today, authenticity stands out more than gloss. Dare to show your true colors, admit mistakes, or talk honestly about setbacks. This builds real bonds – and that’s exactly what both your community and brands like Flam Skin are looking for. 6. Develop signature formats Consider recurring formats so your community can look forward to seeing you: “Skincare Sunday”: New tips every week “Favorite Product of the Month” “Real Talk: My Skin Journey” The more recognition, the stronger your brand. Conclusion Your own style as a skincare creator won't emerge overnight – but it will develop if you consciously work on your authenticity, your look, and your story. And believe me: the real you is exactly what inspires others. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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How to get started as a creator: The ultimate guide for beginners
Hey! If you've been thinking about becoming a creator or influencer for a while but aren't sure how to get started, don't worry. Many people feel the same way. Here's your guide to getting started today. Find your niche Before you post anything, ask yourself: What are you truly passionate about? Beauty, skincare (hello Flam Skin!), fitness, fashion, food, gaming—anything goes. The important thing is: Your passion should be genuine. That's the only way to stay motivated in the long run. Tip: A sharp niche (e.g. “vegan skincare for sensitive skin”) helps you build a community faster because you send clear messages. Build your appearance You don't need professional equipment right away. Your smartphone is enough to get you started. Keep in mind: A clear profile picture A concise bio (who you are and what people can expect from you) Uniform colors or a specific style that reflects you Post regularly and authentically A common mistake: posting too infrequently. If you want visibility, you need to be regular. 3–5 posts per week + stories every day is a good start. Your community loves real insights. Perfect glossy photos are nice, but authentic moments make you relatable. Connect Comment on other creators' posts, share their posts, and ask questions. Social media thrives on give and take. You're not alone on this journey—build your network! Learn what works Test different formats: Reels, carousels, Lives. See what works and repeat. Social media isn't a science, but analysis will help you improve faster. Stay tuned Don't expect miracles overnight. Many successful influencers have invested years before they really took off. Consistency beats perfection – always. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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Your Personal Brand: Why Authenticity Counts on Social Media
Hey you, If you truly want to be successful as a creator or influencer, there's one factor that's more important than perfect pictures or a large number of followers: your personal brand. And that's not created through show, but through true authenticity. What is a personal brand anyway? In short: Your personal brand is the impression others have of you when they think of you. It's about your style, your values, your story—what makes you unique. On social media, this means: You are the brand. Not your product, not your feed. You are yourself. Authenticity beats perfection Many creators make the mistake of pretending because they believe that's how they have to appear as an influencer: always perfectly styled, always happy, always polished. But you know what? People can sense when someone is wearing a mask. And they long for real, tangible people. Especially in 2025, when the social media world is calling for more realness. So show: Your real emotions Your successes, but also your struggles Your personal story This makes you tangible and likeable – and that is exactly what builds trust. Find your values What is important to you? Maybe it's sustainability. Maybe it's self-care and mental health. Maybe it's female empowerment. Define two to three core values that run like a common thread throughout your content. Your community will identify with them—and so will brands. Example: If you're passionate about honest skincare, an authentic brand like Flam Skin is a perfect fit for you. They're looking for real ambassadors, not walking billboards. Develop your style This doesn’t mean you have to pretend – but a recognizable style helps your posts immediately look “like you.” Consider: Do you prefer warm or cool colors? Do you address your community in a humorous, motivating or inspiring way? Is there a specific visual language (e.g. clean skincare looks)? The more consistent and authentic your appearance, the stronger your personal brand. Dare to show your edge You don't have to please everyone. Quite the opposite: The best personal brands are often a bit polarizing. Stand by your opinion. Be open, but also clear. Not everyone will love your content—but the right people will stick around. And that is exactly where true loyalty comes from. Why brands rely on authenticity In 2025, brands don't just want to buy reach. They want real stories, real faces, and real communities. That's why brands prefer to work with creators who stand for something - and not just promote whatever is currently on offer. Remember: Long-term partnerships are built on trust. Trust is built on authenticity. Do you want to build a real partnership with a brand that focuses on naturalness and real stories? Apply to Flam Skin and secure your first collaboration!
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